### Necessary and Functional Cookies

Necessary and functional cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences and making sure the webpages show as intended. These cookies do not store any personally identifiable data.

| Cookie                      | Duration         | Description  |
|----------------------------|------------------|--------------|
| __Secure-YEC               | past             | A YouTube/Google cookie used to detect bot traffic and help ensure embedded video functionality and fraud prevention. It does not directly store personally identifiable information but supports service integrity and session behaviour. |
| __cf_bm                   | 1 hour           | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.  |
| VISITOR_PRIVACY_METADATA    | 6 months         | YouTube sets this cookie to store the user's cookie consent state for the current domain.  |
| li_gc                      | 6 months         | Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes. |
| _cfuvid                    | session          | Cloudflare sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services. |
| elementor                  | Never Expires    | The website's WordPress theme uses this cookie. It allows the website owner to implement or change the website's content in real-time. |
| rc::a                      | Never Expires    | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| rc::c                      | session          | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| VISITOR_INFO1_LIVE         | 6 months         | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| lidc                       | 1 day            | LinkedIn sets the lidc cookie to facilitate data center selection. |
| m                          | 1 year 1 month 4 days | Stripe sets this cookie for fraud prevention purposes. It identifies the device used to access the website, allowing the website to be formatted accordingly. |
| yt-remote-connected-devices | Never Expires    | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
| yt-remote-device-id        | Never Expires    | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
| yt-remote-session-name     | session          | The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video. |
| yt-remote-fast-check-period | session          | The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos. |
| yt-remote-session-app      | session          | The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player. |
| yt-remote-cast-available    | session          | The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player. |
| yt-remote-cast-installed    | session          | The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video. |
| cookieyes-consent          | 1 year           | CookieYes sets this cookie to remember users' consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors. |
| wssplashchk                | 1 hour           | Description is currently not available. |
| PHPSESSID                  | session          | This cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed. |

### Analytics and Performance Cookies

Includes functional, performance, and standard analytics cookies.

| Cookie                      | Duration         | Description  |
|----------------------------|------------------|--------------|
| _ga_*                      | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _ga                        | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| YSC                        | session          | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| _hp5_event_props.*        | 1 year 1 month   | Heap Analytics sets this cookie to determine which domain a cookie can be set on since public suffix domains block setting cookies at the top level. |
| _hp5_let.*                | 1 year 1 month   | Heap Analytics sets this cookie to determine which domain a cookie can be set on since public suffix domains block setting cookies at the top level. |
| _hp5_meta.*               | 1 year 1 month   | Heap Analytics sets this cookie to determine which domain a cookie can be set on since public suffix domains block setting cookies at the top level. |
| pardot                     | past             | The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking. |
| ytidb::LAST_RESULT_ENTRY_KEY| Never Expires    | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. |
| cal_anonymous_id          | session          | Stores a unique anonymous visitor identifier so the system can recognize returning users and track their interactions across pages or sessions. The user remains anonymous (no personal information is stored) but activity is linked to this identifier for behavioural insights and measurement. |
| _hp2_hld*                 | 3 minutes        | Heap Analytics sets this cookie to determine which domain a cookie can be set on since public suffix domains block setting cookies at the top level. |
| ajs_group_id              | Never Expires    | This cookie is set by Segment to track visitor usage and events within the website. |
| ajs_anonymous_id          | Never Expires    | This cookie is set by Segment to count the number of people who visit a certain site by tracking if they have visited before. |
| ajs_user_id               | Never Expires    | This cookie is set by Segment to help track visitor usage, events, target marketing, and also measure application performance and stability. |
| _pendo_visitorId.4cfbcefc-fcf9-4b66-5dc6-9b0d81bb07a9 | Never Expires | Pendo sets this cookie to identify and record the visitor’s Account ID that will be used in Pendo, like Guide delivery and analytics. |
| _calendly_session         | 21 days          | Calendly, a Meeting Schedulers, sets this cookie to allow the meeting scheduler to function within the website and to add events into the visitor’s calendar. |
| _hjSessionUser_*          | 1 year           | Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. |
| _hjSession_*              | 1 hour           | Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site. |
| _hjTLDTest                | session          | To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails. |
| ifso_visit_counts         | 1 year           | If So sets this cookie to store number of visits. |
| _pendo_guides_blocked.4cfbcefc-fcf9-4b66-5dc6-9b0d81bb07a9 | Never Expires | Pendo sets this cookie to identify and record the visitor’s Account ID that will be used in Pendo, like Guide delivery and analytics. |

### Advertisement Cookies

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

| Cookie                      | Duration         | Description  |
|----------------------------|------------------|--------------|
| slireg                     | 7 days           | Identifies the Salesloft server-region (data-hosting location) used for the customer’s Live Website Tracking (LWT) implementation. |
| __Secure-ROLLOUT_TOKEN     | 6 months         | A cookie set by YouTube (under the “secure” prefix) to assign users to specific test or rollout groups for new features and updates on the platform. It does not store directly identifiable personal information but supports behavioural and feature-group segmentation. |
| sliguid                    | 1 year           | Used by Salesloft to assign a unique visitor ID for tracking interactions after a user clicks a Salesloft-tracked link (for example, from an email). This allows Salesloft to recognize returning visitors and associate website activity with prior communications for lead management and sales engagement purposes. The identifier stored is pseudonymous and does not directly contain personal information, but it is used for behavioral tracking and marketing attribution. |
| slirequested               | 1 year           | Used by Salesloft’s Live Website Tracking feature to record when a tracking request has been made for a visitor. It helps ensure that the visitor’s activity is logged correctly once they interact with a Salesloft-tracked link or email. The cookie supports marketing attribution and lead engagement tracking but does not store personal data directly. |
| site_identity              | 1 year           | Used by Salesloft’s “Salesloft Scout” and Live Website Tracking tools to identify the originating website and link user activity back to the associated Salesloft account. This enables Salesloft to attribute visits and engagement data to specific organizations or tracked campaigns across different websites. The cookie supports marketing automation, visitor tracking, and lead attribution, but does not itself store personal data—only an identifier referencing the Salesloft site configuration. |
| bcookie                    | 1 year           | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs. |
| __Secure-YNID              | 6 months         | A cookie set by Google (or a Google-related service) used to associate a unique identifier with the browser to support personalized advertising, ad delivery or retargeting. It helps Google recognise returning visitors and build a profile of interests to serve more relevant ads. |